Jubilee Cho
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Glow

Conference Branding

 

빛나 / GLOW Conference

빛나 or Glow is a fictitious conference that celebrates women of color in the beauty industry .

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What is 빛나?

“빛나” is a Korean term that means "to glow, shine, and thrive."

빛나 or Glow is a fictitious conference that breaks down the beauty industry by addressing the biases in beauty standards. Beauty standards have been historically rooted in Westernized and Eurocentric features/body images. Glow celebrates and empowers women of color navigating careers in or related to the beauty industry. Speakers will talk about representation, how brands are currently creating a more inclusive space, and their own experiences pursuing a career in the beauty industry.

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Context: DES 369 - Visual Systems

Duration: 8 Weeks

Instructor: Annabelle Gould

Tools: Photoshop, Illustrator, Figma, After Effects

Reflection

I was able to build off of what I learned last quarter through Corporate Branding. Despite working on this project completely remotely during a pandemic and revolution, I was able to strengthen my skills in creating a system that is expressive and cohesive. I was able to learn more about what beauty standards really are, and even address the ways that I negatively perceive the concept of beauty.